Viaggio Group Branding

專屬您的奢華旅行

Viaggio，源自義大利語，意指「旅行」

對我們、對客戶，這不僅僅是從一個地方到另一個地方的移動。 Viaggio 更承載著一段旅程的深遠意義，是探索未知、是追尋夢想的過程

Viaggio 不只帶你出航，更牽起你與海之間的緣分。清晨微光灑落船身，傍晚靜坐於甲板之上，看天與海相擁無聲，這不只是旅行，而是生活的另一種詩意

Viaggio 字母中結合海洋元素，帶你探索與無限可能。在字母「I」融入燈塔的意象，象徵著品牌如同燈塔般為顧客指引方向。燈塔頂端閃耀的星芒，代表著 Viaggio 所提供的高端精緻的服務體驗，以及邁向成功與勝利的感受

主色以航海藍展現品牌的專業、穩重、低調奢華，與輔色陽光橙形成強烈但優雅的對比，增添品牌的親和感與動態感，讓視覺層次更豐富更具吸引力

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Your Exclusive Luxury Voyage.

To our clients and us, it is more than just moving from one destination to another. Viaggio represents a profound journey of the pursuit of the unknown and the realization of dreams.

Beyond merely setting sail, Viaggio fosters a deep connection between you and the sea. When the sunlight spills onto the yacht, and you sit on the deck, watching the sky embrace the sea. This isn’t just a trip; it is the art of poetic living.

The Viaggio logotype weaves nautical elements into its typography, evoking a sense of boundless exploration. The lighthouse integrated into the letter “I” serves as a metaphor for guidance and trust, while the star crowning it signifies the pinnacle of luxury and the spirit of victory.

The primary palette features Voyage Blue, reflecting professionalism, stability, and understated luxury. This is paired with Sunlight Orange, creating a bold yet elegant contrast that adds a sense of warmth and dynamic energy, ensuring a sophisticated and compelling visual depth.